Without question, the last two months have been a magnificent, challenging and rewarding ride. In driving toward our launch we’ve received invaluable feedback from our constituents across the board. The information we’ve collected has helped shape our model and design to a place of true differentiation and the receptiveness has been phenomenal.

We continue to be humble as we gain perspective from the types of charities that 121Giving will empower and continue to refine every aspect of the user experience. Continual vetting of the tool with charities, sponsors and investors continues to drive very unique aspects of what 121Giving will offer.

As the new age of socially mindful and conscientiousness consumers become more familiar with the 121Giving experience, it will change the way people engage in online giving. We look forward to entering this space with a concept that creates value for everyone involved in the giving experience. Nothing is an “end all be all” when it comes to charitable giving, online or offline, and many models must exist to get people more engaged in individual giving. We’re looking forward to bringing a very fresh and hip perspective to the table.

Many creative concepts have helped pioneer online giving and there’s a ton of innovation surfacing around getting people more mindful and engaged in online giving. It’s actually been quite odd building the “competitor” section of our business plan, simply because we know that so many channels are necessary to support those in need. We also know that joining this world comes with a level of commitment to helping charities fully embrace the potential of online donations and better engagement and stewardship with givers.

Bottom line, we’re passionate about helping charities be more self sustaining and increasing individual giving online. With full transparency and openness about how the 121Giving model sustains itself. We’re committed to educating and innovating for good in the online world and we’re looking forward to the day when we fully unveil. Stay tuned as we continue to bring the right angel investors into our family to share in the excitement of bringing 121Giving to life!