Content Marketing & Strategy
Each visitor to your online property represents a persona type, so rather than blasting everyone with the same message, we develop and deliver personalized messaging to talk more intelligently to each segment. By serving up the right message at the right time, we create richer context where both your business goals and those of your audience are in better alignment. A/B testing and rotating creative concepts, on the fly, provide the agility necessary to refine messaging and drive optimal results. Never ask a visitor to do something twice, instead move them steadily up the engagement ladder, as you define it.
We manage all of this for our customers, from the beginning strategy and implementation to the ongoing creative, reporting and benchmarking. This is what we specialize in.