Last week we had a chance to speak with Christina Xu, of Awesome Foundation. The Awesome Foundation is made up of groups of trustees who award $1,000 grants to individuals with ideas. In her words, they fund ideas that would never make it to larger funding otherwise, and they strive to make philanthropy and innovation more accessible. It was very inspiring to hear how quickly this organization grew and saw success, especially for a couple of entrepreneurs who are in the process of seeking the right funding for our first product.

121Giving, the online giving platform that we’ve been developing over the last year, provides an environment where Charities, Brands and Consumers come together to have a collective impact on their communities. Collective impact is a term that has become a big focus in charity circles to reference the need for charities to work together in coalitions or for brands and charities to partner to make a bigger impact.

At its core, 121Giving is about promoting generosity and increasing the connectedness with charities around you.  You’ll witness and experience how small donations can make a big impact in the lives of others. It’s edgy, cheeky and very different from the transactional and consumption-focused giving models.  If you haven’t seen a sneak peek of our brand, designs and business model and you want to learn more, we’d love to speak with you.    Drop us a line at info[at]affinityig.com or head over to www.121giving.com and fill out our registration form .